by:魏武挥
ina log of a, grape brother jokingly, I think that the text is written soft, in fact, that Log chapter is not soft, mean. This one is authenticYaohe Cityto promote the soft text.
a long time,blog busis not within the "product manager"of the post, there are only a "architect"of the posts. Existence of such a company colleagues, his business card title is the "chief architect", responsible for all based on theblogbus. com on the main structure of the functional design (Please note that not even the function of promoting responsible).
I have always considered that most sites do not need product manager, because most sites only one product: its own Web site. For example, the blog on the bus only a product BlogBus.com. It is only able to "sell"(or source of income is) what can be called products, otherwise, it is only the functionality of the website (feature, not product).
as a product manager, in addition to considering the ease-of-use design object, it must also consider the sources of income, promotion strategy and sales model, the latter more important. Therefore, the product manager for most sites it is actually the CEO.
However, from now this moment on, the blog end of the bus only blogbus.com a product of history, introduced a second product:yohocity.com, Yaohe City.
this site from the individual user point of view, can be seen as a "free trial for various goods, coupons,"the site. Web site users of the database and blogbus.com opened up, that is to say, the latter of more than 500 million users with existing user name and password log in directly to the site. blogbus.com will spend the entire site resources to carry out the site's marketing and product distribution activities.
users on this site was known as "Little Yao,"Yao He also is small. In addition to receiving something other than the user, he/she can best product after the trial experience of writing the article. This site does not force acts, but wrote the article, users will be Yaohe points. In the future product release, may need certain qualifications to apply for Yao He points.
articles can be written in any one place, such as the BBS, such as BLOG (Of course, we hope that users BlogBus.com the Blog). Yao small article will address the hyperlink to the site can, operators will give different depending on the quality of the article Yaohe pm (To ensure that the interests of businessmen, some speech is not Dayi Buzhisuoyun the report will not give points).
the day before the Dragon Boat Festival, we Niudao small test, issuing a number of Pantene shampoo trial of the equipment, did not expect the Dragon Boat Festival three days, actually distributed about 4,000 copies, nearly 700 reports of recovery, significantly beyond my Expected. Unfortunately, because of Olympic security, remote delivery of liquid problems, we have to take down the event.
Monday, we re-distributed by the summer with the trial. This is a female physical supplies, the United States is very popular in China, is the first time to enter. Only half a day, only by the Shanghai users (for ibid.) for a trial with 100 stolen from an empty again, as reported today recovered 24.
In fact, many Chinese
trial site, but we do this our own advantage. The most shallow speaking, is blogbus is already a big user platform. For our part, just focus on breakthroughs in corporate users (that is to send the product side) can be, as to whether anyone from the above two cases have showed a small problem.
to deep point is that it itself can be combined with our existing experience marketing, word-of-business routines, is a very strong added. blogbus.com and yohocity.com can rely on each other, to make "integrated"power to.
As for how the product marketing, sales breakthrough, Oh, I think, I know what is the product manager. Do not want good things, not easily released.
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