Mental model of the differences

by:千鸟

the same design, a user will be difficult to complain, is that users have to use. On the one hand, because the professional, and do not have to use the other hand because the period number, junior and senior with use of the latter is often easy to overlook the user as the central part.

past the point of view, product design should be done by (SR), to retain the primary users, while trying to re-translated into advanced users. According to users in the mental model itself that the views of all primary users will grow, but because of the universal law of individual differences, most of the primary users will grow as skilled users, only a handful of growth for advanced users.

skilled users of the characteristics of Nilaishunshou, product design how to how, views do not necessarily universal. And advanced user features common ground while reserving differences, and be good at improving their habits, often the product can be made meaningful to improve the view.

For example, the majority of users are from Taobao Home click on the login, after the success of Jump back to the home page and then click to enter "My Taobao."But my habits are not sign, but directly in the Home "My Taobao"automatic Jump into the login page, and then automatically log in successfully Jump back to "my Taobao"Home, saving a load , Less step operation.

ideal and simple truth, the mental model of sound it easy for users to become advanced users, sought after by more advanced users of the products more easily grow into a good product, users mental model of sound mind and also more willing to improve the user model Dealing with the final product because of a benign cycle and successful.

Precisely because of this, designers will always try to see the future users. Attract advanced users, almost UGC and the SNS has become all types of successful product's basic national policy. For example, the initial Flickr and Douban, is done by advanced users in support.

user-centric design is recognized attitude, why would so many views of the collision » Because there are also clear between the designer of the mental model differences, mainly in logical thinking, the accumulation of knowledge in two aspects. The designer said in a user-centric, are vulnerable to refute that you have no right on behalf of users. In fact, experienced designers of the mental model is only enough that the frequent and more realistic.

friends a long time ago there was a CMS products, they have spent great efforts to research and development of the visual template editor, from typesetting to the integration and then to hand-written code label, features Zhibi Dreamwear, engage in a very painful but very poor results, they Has been considered to be caused by features not strong enough. I gave the proposal, open standard document, leaving only the model code, and support the localization of management template.

The reason is very simple, online page is done to the rookie-level user, not a professional and chief designer of choice. Should consider allowing users to keep up with senior primary users of the mental model of normal, rather than to advanced users with skilled users uncomfortable.

original link:http://item.feedsky.com/~feedsky/songvision/~5933196/70929991/1227151/1/item.html